Kshitij ERP — Messaging terms (WhatsApp, email and SMS)
Last updated 3 November 2026
You message only people who agreed to hear from you, and what you send is yours to answer for. We check consent and limits, and the providers decide delivery.
- The service. The Customer can send its own customers, suppliers and staff documents, notices and, where its plan allows, offers. Kshitij provides the software. Meta carries WhatsApp messages, the Customer’s mail server carries email, and an SMS provider carries SMS under India’s DLT rules.
- The Customer promises, for every number and address it messages.
- it has a lawful reason to hold it, and an opt-in that names its business and the channel;
- it records that opt-in in Kshitij ERP, and sends offers only to people who agreed to offers;
- it stops messaging anyone who asks it to stop, however they ask;
- it never messages bought, scraped or shared lists;
- it follows Meta’s WhatsApp Business terms and policies, and the DLT rules for SMS;
- it is responsible for what its messages and templates say.
- Kshitij does not review content. The software checks consent and sending limits, and Meta approves templates. Neither is a review of what a message says, and neither makes Kshitij responsible for it.
- Controls. Kshitij may cap the Customer’s messages, refuse a template, or pause the Customer’s messaging (not the rest of the Service) if: the number’s quality rating falls; people block or report it; Meta warns or restricts it; someone complains; or the Customer breaks clause 2. Kshitij says why, in advance where it can, and lifts the pause once the cause is dealt with.
- No delivery guarantee. The delivery status shown is what Meta or the provider reported. For email, “accepted” means only that the mail server took the message. Kshitij is not liable for messages that are not delivered.
- Charges. WhatsApp messages are charged at Kshitij’s rate card on the day they are sent, for each message Meta reports as billable. A month’s bill can be queried within 30 days, and Kshitij reconciles it against Meta’s own figures.
- The shared number (Starter plan). Messages go out from Kshitij’s WhatsApp number under Kshitij’s name, with the Customer’s business name in every message. Only documents and notices go out this way: no offers and no chat. Replies to the shared number get an automatic answer and are not passed on. Kshitij may move the Customer to its own number with 30 days’ notice.
- Indemnity. The Customer covers Kshitij against claims, penalties and losses that arise from its messages, from a missing consent, or from breaking clause 2 or Meta’s policies. That includes Meta restricting a number that other customers also use.
- Limit of liability. Kshitij’s liability for messaging is capped at the messaging charges the Customer paid in the 3 months before the claim, and indirect loss is excluded.
- When messaging ends. The message history stays readable and exportable for 30 days, and then Schedule 1, clause 8 of the SaaS Subscription Agreement applies.
Version 1.0 · in effect from 2026-11-03